Home PageReputation monitoring – check and/or repair to protect your business

Reputation Monitoring – Check and/or Repair to Protect Your Business

In today’s high-tech world businesses live and die by the internet. With social media powering the likes of businesses across the world, the internet can be a business’s best friend.

But on the flip side of things, it can also significantly hurt business. All it takes is for one bad blog post, bad forum post, or some negative social media and your business could be losing thousands of dollars in sales. As a result of such, reputation monitoring has become a widely adopted practice to assist businesses with protecting their reputation by catching negative remarks when they happen. We are excited to be able to offer reputation monitoring services to help our clients do the same.

Don’t let your business fall victim to slander, negative comments, or other trash that might be detrimental to your sales. In some cases, we have tracked internet negativity towards a particular business back to that business’s competitor, which is grounds for legal action.

But more often than not, if you discover some negativity concerning your business it can typically be removed or buried deeper within the search engine’s search results so that it’s less likely to be found. There are even companies which provide reputation management services that can further assist you with cleaning your online reputation in the event that we discover any negativity through our internal reputation monitoring service.

All of our reputation monitoring services cover a one month duration. The primary difference between each package is how often you will receive a report, how many keywords you would like for us to monitor, and how deep in the search results you want us to go.

Our reporting cycles are daily, weekly, and monthly. Our daily reporting cycle is by far the best solution as you will be informed of any negativity for your specified criteria the same day we discover it, thus enabling you to react fast and accordingly to have it cleaned up.

Feel free to take a look below at our various reputation monitoring packages.

One Month Reporting Cycle Packages..

Weekly Reporting Cycle Packages..

Daily Reporting Cycle Packages..

Creating a Corporate Image

For any corporation it is very important to create a distinct image in the market. This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company. This image is responsible for increasing the sales of the product and to achieve brand equity. Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management. Basically, the creation involves marketing experts who used various kinds of promotion methods and public relations. Since this image is targeted to attract the customers it should be highly appealing. Besides the marketing experts critics play an important role too.

The name of the corporation and its catch line should reflect its belief like Wal-Mart, which says that it sells for less. A logo should also be designed accordingly. Like the corporation FedEx has an arrow incorporated in its logo which depicts its fast and efficient service. Once the image is created by the corporation the next step is advertising and product distribution in the market. Like if the corporation creates luxury products, they should rope in big names in the advertising experts and the models to be featured in these ads should be super stars. Likewise, they should not distribute their products to every other store; instead they should target more hi-fi malls. Time to time, advertising and branding budget should be reviewed to cut down on cost and to be in-sync with the technology. This also helps in revamping the corporate image according to the fast changing demands of the consumer.

Testimonies of news papers, magazines, and labor union can deteriorate a well-created corporate image. Simplest of controversies can be exaggerated by the media and spoil the name of the company. Controversies are born by the interference of organizations related to environment, religion, crime, politics, education and charity. Government, too, is another powerful and influential organization by itself.

Once the corporate image is created, it should be retained. It should not be like here today and gone tomorrow. This image should be reflected in all the brands and product line of the corporation. Even if one of the products isn’t up to the mark, it will lead to confusion among the consumers and will hit the sales of the company. Like recently there was controversy about a particular contact lens solution of a company. It was supposed to be infecting the users with a rare disease. This not only affected the sales revenue of that particular product but also made the customers think and raise question about the authenticity of other products of that particular company.

Another company’s products had hidden non-vegetarian ingredient in a vegetarian product. This led to the decrease of trust among the customers. In such a case the company should either advertise itself as a company selling non-vegetarian food or it should invest in promoting the company as vegetarian by introducing more vegetarian products. So the image of each individual product of the company makes up for the complete image of the corporation. And last but not the least, the image should be very realistic, truly representing its values and should leave a personal touch with the consumers.