Over the past five years, large businesses have been experiencing a significant decrease in profit margins due to an overly zealous increase in marketing costs with 1st tier traffic providers, most notably Google. Add on a few Google slaps and an increase in competition and you have a perfect formula for chapter 11. But most recently, these large corporations are now seeking out alternative sources of traffic, with 2nd tier traffic being at the top of the list. Various Fortune 500 companies are now joining the small mom and pop businesses, and even bloggers, on popular 2nd traffic networks to reach massive amounts of visitors at a fraction of the cost.
Experts say “It makes sense… why pay more money for less, despite the better conversion rate. Businesses are now starting to realize that they will make more money with a 2% conversion rate on 5,000 visitors of 2nd tier traffic, which is 100 sales, versus a 5% conversion rate on 5,000 visitors through 1st tier traffic. The difference is with the cost of the traffic, $50 compared to $5,000 for the same thing”. This trend is only going to keep growing as the cost for Pay-Per-Click campaigns on Google and other search engines continue to rise. The increase in cost is a direct result of more and more competition and the expansion of Pay-Per-Click networks across mobile devices. We can currently deliver up to 250,000 targeted visitors through our 2nd tier traffic network which on average would cost around $250,000 through a Pay-Per-click network.
So what does all of this mean? Well, for starters it means that more businesses need to be aware of the benefits of 2nd tier traffic and start to leverage it as part of their online marketing strategy. We strive to deliver the best 2nd tier traffic available, at the most competitive rates, and our reputation proves it. Our clients continue to come back time and time again. If you’re not already putting 2nd tier traffic to use in your online business or blog then now is the time to act. We can only predict that as more and more businesses learn about 2nd tier traffic that many businesses will make the shift and we are ready!
Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here’s a simple breakdown.
Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.
A standardized site
With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.
Better expression through animation
In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.
The bad and the ugly:
The Flash player
People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.
If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.
Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.
The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.
Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to customer to thank them and most of the customers are more than happy to receive gifts from companies they pay patronage. The thank you gifts cannot only be presented to existing customers but also to potential customers when they try a new product of the company. This would encourage them to buy other products, which will increase the company sales. This practice can be made more advantageous by making it as marketing and branding strategy, which helps in expanding business along with earning customer goodwill. To make it marketing oriented, a lot of planning should be put it in so as to not to loose its essence.
Sending promotional gifts is a means of rewarding clients to appreciate their kind cooperation through out the years; they will make customers feel that they are valued. Flyers are discarded the moment they are received, and are seldom read. But when a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for sometime, might be for several years and until the time they have it, they will remember the company. One of the better methods is to print the name of the company on the gift. This doesn’t involve any strategy and can be implemented even if there is lack of imagination. Name and brand recognition can be established by getting the logo of the company or information of the company printed on the gift. This also helps build recognition among potential customers.
Also give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like pen, key chain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day. There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of gift.
Calendars are one of the most opted gifts by small companies as promotional products. They aren’t expensive and are used year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too. Desktop accessories are the next best things. Things like pen stands, paperweight are hot giveaways.
For home gifts like fridge magnets, coffee mugs and thermo-flask make ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colors, shapes and styles and can be unique when compared to other’s promotional products. And hence, they are more like collectible items. Innovation can increase the interest of the user in this regard.
Key chains are also something which is carried everywhere and they don’t even cost too much. Usually people use the promotional ones to store spare keys. T-shirts and cap are a bit expensive, but are worth the investment. They are usually worn outside and people around can easily sight the company’s name and logo and they function like a walking billboard.
Creativity is the key to selecting a right gift to market your and so is the money. The more the money invested, the better the gift, but the gift should be selected such that it earns maximum returns.
If a business firm id able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But using some promotional strategies, the mind of the consumer can be tamed by influencing their decision making power. They can be presented with material, which can be motivating and persuading. There is no magic involved in this; only the psychology of the human mind is to be studied and played with. Human mind reacts to different situations in different ways. Some key psychological aspects can be studied in promotional marketing to get overwhelming customer response.
Curiosity is the want to explore the unknown. Humans are always in pursuit of knowledge. They want to know more than what others know. Secrets are simply hard to be kept. This desire can act as an attractive force in marketing. Like customer won’t be that interested if they are told that they can be provided with successful diets. Instead they want to hear the secret of the diet plan which is being provided.
The information shouldn’t be let out easily. Obviously it is important to catch the attention of the customer by interesting heading, but the content, too, should be as interesting so as to retain the interest of the reader till the end. In case of cross-titles or sub-titles, the initial ones will always have the advantage of developing more curiosity than the following sub-titles.
If the content speaks about why the customer should select so and so company or product, it will be easier for them to relate to it. Let the matter speak out and give the explanation by itself. Like supposing a company wants to sell some product before the expiry date and it’s the slowest time of the season, plain advertising won’t do the trick. Customers are smart enough to think that the company wants to get rid of the old stuff. Instead if the customers are provided with a discount or a limited time offer, a believable reason, they will be more attracted. Every action should have a solid reason.
Customers are greedy from a marketing point of view. By understanding the need of the customer, a basis can be prepared for the content. Their greed should be taken into consideration while preparing the content. They should be shown how the product or company would benefit them. They want to buy benefits in the form of products. Suppose when advertising for a camcorder, say that it displays all the colors that can be seen with naked eye, instead of saying it supports 16-bit color.
Just specifying that the memory card have a memory of 2 GB isn’t catchy. Instead it should be quoted that the memory card can store over 500 pictures, 100 audio songs and 50 videos. This surely will increase the customer enthusiasm. The benefits should be clearly mentioned to the customer and later other information about the product can be discussed, incase if they are looking for more. This is called listing the product features. Features reveal what the product has and benefits describe the advantages that can be derived from those features. Each feature can have more than one benefit, depending on different situations and customer needs. Lots of benefits and fewer features should always be the way to go.
Today, the internet is one of the most popular places for businesses to advertise in. Every website you visit, you will see that there will be advertising everywhere. This is called internet marketing.
If you have a business of your own and you want to effectively market your products or services, you will see that the internet will be one huge bulletin board that you can advertise in. Here, you will be able to virtually advertise anything and it is open for 24 hours a day and 7 days a week.
With hundreds of millions of people visiting the internet on a daily basis from all over the world, you can be sure that advertising here will definitely increase your sales.
One great website that you may want to concentrate your online advertising campaign on is Facebook. Today, this social networking website is now considered to be one of the largest social networking websites existing. Here, you will see that over 62 million people are now active members and are still continually increasing.
With figures like this, you know that it will provide you with a very big opportunity to increase your sales and your profit. In fact, it is so huge that large companies or corporations are now marketing on Facebook.
Basically, Facebook is a social networking website. Once you join, you will be able to find your friends who are also a member and add them to your list. This will create a small group of your friends and it will enable you to view their profiles and know more about them and vice versa. You can even send and receive messages as well as comments.
Also, you will be able to post on bulletins that your friends will be able read.
These are the things that you can do with Facebook. It is basically the fastest growing social networking websites today. Because of this, a lot of people have started marketing on Facebook. The great thing about Facebook marketing is that it provides a free and easy way to promote products and services. With the included tools in Facebook, you will be able to take advantage of it, such as the Stumble Upon and Digg buttons to promote your website or your products and services.
This is a great way to generate targeted traffic to your website and it will enable you to increase the potential in selling your products and services as well as increase the volume of sales.
Because Facebook is available for people from all over the world, your business will be able to reach out to more people if you advertise on Facebook.
In today’s ever competitive business world, you know that you need to use every tool available in order to get ahead of your competitors. So, the next time you are thinking about marketing your business online, you might want to try marketing in Facebook. Here, you will be able to reach out to more people and it is also easy to do so and the best thing about it is that it’s free.
With Facebook, you will definitely be able to efficiently market your business. Marketing in Facebook is free, easy, and fun.
These are the things that you need to remember whenever you want to try marketing online. Try joining Facebook and you will see the potential on letting it help your business grow.
“Many a small thing has been made large by the right kind of advertising.”
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from “small to large.” Examples of the worst: before-and-after photos for weight loss products and cosmetic surgery—both descend to almost comic disbelief. The best: Apple’s “silhouette” campaign for iPod and the breakthrough ads featuring Eminem—both catapult iPod to “instant cool” status.
“When in doubt, tell the truth.”
Today’s advertising is full of gimmicks. They relentlessly hang on to a product like a ball and chain, keeping it from moving swiftly ahead of the competition, preventing any real communication of benefits or impetus to buy. The thinking is, if the gimmick is outrageous or silly enough, it’s got to at least get their attention. Local car dealer ads are probably the worst offenders–using zoo animals, sledgehammers, clowns, bikini-clad models, anything unrelated to the product’s real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the product’s real benefits and buying motivators, they’d have a great ad. What they don’t realize is, they already have a lot to work with without resorting to gimmicks. There’s the product with all its benefits, the brand, which undoubtedly they’ve spent money to promote, the competition and its weaknesses, and two powerful buying motivators—fear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customers’ wants and needs. Of course, sometimes that’s not so easy. You have to do some digging to find out what you customers really want, what your competition has to offer them, and why your product is better.
“Facts are stubborn things, but statistics are more pliable.”
In advertising, you have to be very careful how you use facts. As any politician will tell you, facts are scary things. They have no stretch, no pliability, no room for misinterpretation. They’re indisputable. And used correctly, very powerful. But statistics, now there’s something advertisers and politicians love. “Nine out of ten doctors recommend Preparation J.” Who can dispute that? Or “Five out of six dentists recommend Sunshine Gum.” Makes me want to run out and buy a pack of Sunshine right now. Hold it. Rewind.
“Whenever you find you’re on the side of the majority, it is time to reform.”
Let’s take a look at how these stats—this apparent majority—might have come to be. First off, how many doctors did they ask before they found nine out of ten to agree that Preparation J did the job? 1,000? 10,000? And how many dentists hated the idea of their patients chewing gum but relented, saying, “Most chewing gum has sugar and other ingredients, that rot out your teeth, but if the guy’s gotta chew the darn stuff, it may as well be Sunshine, which has less sugar in it.” The point is, stats can be manipulated to say almost anything. And yes, the devil’s in the details. The fact is, there’s usually a 5% chance you can get any kind of result simply by accident. And because many statistical studies are biased and not “double blind” (both subject and doctor don’t know who was given the test product and who got the placebo). Worst of all, statistics usually need the endless buttressing of legal disclaimers. If you don’t believe me, try to read the full-page of legally mandated warnings for that weight- loss pill you’ve been taking. Bottom line: stick to facts. Then back them up with sound selling arguments that address the needs of your customer.
“The difference between the right word and almost right word is the difference between lightning and a lightning bug.”
To write really effective ad copy means choosing exactly the right word at the right time. You want to lead your customer to every benefit your product has to offer, and you want to shed the best light on every benefit. It also means you don’t want to give them any reason or opportunity to wander away from your argument. If they wander, you’re history. They’re off to the next page, another TV channel or a new website. So make every word say exactly what you mean it to say, no more, no less. Example: if a product is new, don’t be afraid to say “new” (a product is only new once in its life, so exploit the fact).
“Great people make us feel we can become great.”
And so do great ads. While they can’t convince us we’ll become millionaires, be as famous as Madonna, or as likeable as Tom Cruise, they make us feel we might be as attractive, famous, wealthy, or admired as we’d like to think we can be. Because there’s a “Little Engine That Could” in all of us that says, under the right conditions, we could beat the odds and catch the brass ring, win the lottery, or sell that book we’ve been working on. Great advertising taps into that belief without going overboard. An effective ad promoting the lottery once used pictures of people sitting on an exotic beach with little beach umbrellas in their cocktails (a perfectly realistic image for the average person) with the line: Somebody’s has to win, may as well be you.”
“The universal brotherhood of man is our most precious possession.”
We’re all part of the same family of creatures called homo sapiens. We each want to be admired, respected and loved. We want to feel secure in our lives and our jobs. So create ads that touch the soul. Use an emotional appeal in your visual, headline and copy. Even humor, used correctly, can be a powerful tool that connects you to your potential customer. It doesn’t matter if you’re selling shoes or software, people will always respond to what you have to sell them on an emotional level. Once they’ve made the decision to buy, the justification process kicks in to confirm the decision. To put it another way, once they’re convinced you’re a mensche with real feelings for their hopes and wants as well as their problems, they’ll go from prospect to customer.
“A human being has a natural desire to have more of a good thing than he needs.”
Ain’t it the truth. More money, more clothes, fancier car, bigger house. It’s what advertising feeds on. “You need this. And you need more of it every day.” It’s the universal mantra that drives consumption to the limits of our charge cards. So, how to tap into this insatiable appetite for more stuff? Convince buyers that more is better. Colgate offers 20% more toothpaste in the giant economy size. You get 60 more sheets with the big Charmin roll of toilet paper. GE light bulbs are 15% brighter. Raisin Brain now has 25% more raisins. When Detroit found it couldn’t sell more cars per household to an already saturated U.S. market, they started selling more car per car—SUVs and trucks got bigger and more powerful. They’re still selling giant 3-ton SUVs that get 15 miles per gallon.
“Clothes make the man. Naked people have little or no influence on society.”
Who gets the girl? Who attracts the sharpest guy? Who lands the big promotion? Neiman Marcus knows. So does Abercrombie & Fitch. And Saks Fifth Avenue. Why else would you fork over $900 for a power suit? Or $600 for a pair of shoes? Observers from Aristotle to the twentieth century have consistently maintained that character is immanent in appearance, asserting that clothes reveal a rich palette of interior qualities as well as a brand mark of social identity. Here’s where the right advertising pays for itself big time. Where you must have the perfect model (not necessarily the most attractive) and really creative photographers and directors who know how to tell a story, create a mood, convince you that you’re not buying the “emperor’s clothes.” Example of good fashion advertising: the Levis black-and-white spot featuring a teenager driving through the side streets and alleys of the Czech Republic. Stopping to pick up friends, he gets out of the car wearing just a shirt as the voiceover cheekily exclaims, “Reason 007: In Prague, you can trade them for a car.”
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Email marketing is one of the forms of direct marketing, which is done via Internet. Emails are sent to potential customers to boost the business, and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by repeating business with them. In simple words the procedure of sending emails to customers is known as email marketing.
The major advantage of email marketing is that it doesn’t consume a lot of time, is minimal resource consuming and is also cost-efficient. Within a short period, a large audience can be targeted. Features such as Subscriptions, bounced messages, web bugs, and click through help enables businesses to track potential customers. Since the customers can be directly reached, feedbacks can be collected with ease. In terms of cost also it is not as expensive as newsletters. Reports have proven that this is the next best marketing technique after search marketing. It is effective in tracking the returns on investments.
Email marketing is a modernized version of mail marketing. The advantage over direct mail marketing is that it takes less time to reach a customer than mailing. Like people check their mailboxes daily, inbox is also checked by majority of the Internet users on a daily basis. Over the period of time, lots of helpful tools and web services have been developed. List host is web service that provides lots of options to the marketers like managing huge emails and email address database. If the budget is more, list managers can be hired who can be given charge of opt-in-email newsletters and managing databases. Software is also available in the market that does this job too.
When the customer fills the form for the first time, there are check boxes to be ticked which reflects their interests. Depending on these choices, an advertiser sends information to them, this is known as opt-in-email advertising, because the customer has opted to receive emails and marketing like this isn’t illegal. The content of the email can be elaborate, but it shouldn’t be too long as people are really busy for that. The call to action, also known as effective words, in the email should be chosen with care. It’s not necessary that the content should revolve around only one item; related product’s information can also be included. This is known as cross selling. By using email blasting or sending an email to multiple customers at a time can save a lots of time and will also increase the efficiency.
The dark side of email marketing is spamming or also known as bulking. Some companies collect email addresses of people illegally and send irrelevant mails to them, which can be very annoying. Some hackers design an email like an advertisement, but when clicked on downloads adware and viruses that can destroy a computer, which makes it even more dangerous. To make matters worse, the Direct Marketing Association of America has petitioned to make spamming legal. Some prohibitions are also placed on providers who help out business organizations to manage their email marketing by giving them already prepared email templates.
Most of the mailing websites have added the facility of separating spam from genuine email by creating separate folders for both and this is known as spam filtering. But in case of large number of spam mails, a useful mail can go into that folder and can go unnoticed and gets deleted with the rest of the spam mails. This kind of mail is known as false positives. But the chances of this happening are rare. There are many laws against spamming like United States’ Can-Spam act, Europe’s privacy and electronic communications regulations. According to these laws, the companies should get their return address authenticated, false physical addresses should not be included and a one click unsubscribe link should be place in the email. The lesser penalty involves companies sending spam to be blacklisted and on a larger scale, they can be heavily fined.
Many people online are looking for a simple and easy to use internet marketing “roadmap” that they can use to find and have success online. I personally think that internet marketing is easy – especially if you have the money needed to do a lot of paid advertising. And this is something that can benefit me because I’m thinking about starting my own marketing agency in Los Angeles, CA one day.
Why? Well, I can command higher fees since it’s so expensive out there – but I will be living like a miser… lol… that’s my southern roots right there. Anyway, internet marketing can be a simple and easy thing to do if you want to earn more money online. Generally speaking, the more targeted traffic you have, the more likely you are to get a lot of sales in your business.
Don’t get lost in the hype and hoopla that people will put on their website about how much money you can make online without a website, product, traffic, brain, or a heart. Stand firm in a strong marketing plan that you can put together that will help you to get the traffic and results that you are looking for.
And if you’re stuck about how to get lots of traffic to your website, you should know that the old time strategies still work till this day. Sure there are more tools in the box, but for the most part… internet marketing hasn’t changed. These days the rave online is all about social media marketing.
This is fine, but don’t base your entire operation on social media marketing. You can get a lot of traffic from these sites, but they won’t be targeted traffic that you are looking for. I remember when MySpace was the rave in previous years, but nowadays it seems like Facebook, Twitter, Pinterest, and Google+ are the more popular strategies to use.
Outside of social media however, good old paid advertising is still in. I love paid advertising because it’s quick, simple, easy, and very reliable – especially if you’re making a lot of money from your paid advertising efforts. I personally like pay per click advertising (PPC), blog advertising, forum advertising, high traffic website advertising, and also advertising on social networking sites (like Facebook).
There are a lot of ways that you can get traffic to your website. And one other form of traffic that you don’t want to neglect is free marketing. Some people say that free marketing is dead, it doesn’t work, and that it’s a waste of time. But I highly disagree. Free marketing is something that you can use in your business to lower your overall costs of advertising, and to get sales for 100% free.
Some of my favorite free marketing strategies are forums, articles, blogging, video marketing, blog commenting, and guest blogging. All of these are highly effective means of promoting your website and product online.
If you thought that free marketing doesn’t work, then you obviously haven’t taken the time out to use these strategies in your business. I get hundreds of targeted hits everyday to my website using free marketing – so I know for sure that it definitely works.
Traffic is easy, and once you learn how to get it, your life will be much easier. Make sure you know how to get it.
Good luck with your internet marketing efforts today.
As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic into your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.
Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic into your website. You need to make a lot of good articles to read that is related to the products or services that you are selling and you also need to join forums and the discussions in it. Also, you need to get your website to be attractive.
Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.
However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular websites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic in this website.
In Facebook, you will see that all kinds of people with different social backgrounds join. Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.
Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups here in Facebook.
Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.
Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.
Then, try joining groups with interests that is related to the products or services that you are selling.
Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.
Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing itself.
You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.