It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.
Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:
1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.
2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?
3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.
5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.
So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.
Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
Email marketing is one of the forms of direct marketing, which is done via Internet. Emails are sent to potential customers to boost the business, and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by repeating business with them. In simple words the procedure of sending emails to customers is known as email marketing.
The major advantage of email marketing is that it doesn’t consume a lot of time, is minimal resource consuming and is also cost-efficient. Within a short period, a large audience can be targeted. Features such as Subscriptions, bounced messages, web bugs, and click through help enables businesses to track potential customers. Since the customers can be directly reached, feedbacks can be collected with ease. In terms of cost also it is not as expensive as newsletters. Reports have proven that this is the next best marketing technique after search marketing. It is effective in tracking the returns on investments.
Email marketing is a modernized version of mail marketing. The advantage over direct mail marketing is that it takes less time to reach a customer than mailing. Like people check their mailboxes daily, inbox is also checked by majority of the Internet users on a daily basis. Over the period of time, lots of helpful tools and web services have been developed. List host is web service that provides lots of options to the marketers like managing huge emails and email address database. If the budget is more, list managers can be hired who can be given charge of opt-in-email newsletters and managing databases. Software is also available in the market that does this job too.
When the customer fills the form for the first time, there are check boxes to be ticked which reflects their interests. Depending on these choices, an advertiser sends information to them, this is known as opt-in-email advertising, because the customer has opted to receive emails and marketing like this isn’t illegal. The content of the email can be elaborate, but it shouldn’t be too long as people are really busy for that. The call to action, also known as effective words, in the email should be chosen with care. It’s not necessary that the content should revolve around only one item; related product’s information can also be included. This is known as cross selling. By using email blasting or sending an email to multiple customers at a time can save a lots of time and will also increase the efficiency.
The dark side of email marketing is spamming or also known as bulking. Some companies collect email addresses of people illegally and send irrelevant mails to them, which can be very annoying. Some hackers design an email like an advertisement, but when clicked on downloads adware and viruses that can destroy a computer, which makes it even more dangerous. To make matters worse, the Direct Marketing Association of America has petitioned to make spamming legal. Some prohibitions are also placed on providers who help out business organizations to manage their email marketing by giving them already prepared email templates.
Most of the mailing websites have added the facility of separating spam from genuine email by creating separate folders for both and this is known as spam filtering. But in case of large number of spam mails, a useful mail can go into that folder and can go unnoticed and gets deleted with the rest of the spam mails. This kind of mail is known as false positives. But the chances of this happening are rare. There are many laws against spamming like United States’ Can-Spam act, Europe’s privacy and electronic communications regulations. According to these laws, the companies should get their return address authenticated, false physical addresses should not be included and a one click unsubscribe link should be place in the email. The lesser penalty involves companies sending spam to be blacklisted and on a larger scale, they can be heavily fined.
An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It’s a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor’s large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and
your sale is dust – unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.
3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate’s page in your autoresponder.
4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let’s say you’ve
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your
articles when you’ve written new ones that they may want to
publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you’re selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
7. Distribute advertising. Let’s say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects’ email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content – not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.
11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors’ email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.
15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.
Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!
Know what is hot and happening
You’ll do well if you are interested in the in things. Rather than setting up a website about your favorite hobby, which might not appeal to people, cultivate your interest in something that is hot and happening, becoming a specialist in it.
Have a positive and realistic mindset
Positivism is always good, but setting realistic goals is also vital. Think positive but don’t get caught up in the online hype, expecting to become super-rich very quickly.
Have the right amount of information
You can ground your business by not using the knowledge you have; also you can cripple your business by not expanding your knowledge.
Use the power of Google Adwords
Use this powerful marketing tool to try and earn more in commissions than your PPC costs.
Do your own writing
If you can write your own ads, articles and reviews instead of using pre-formatted ones offered by affiliate programs, you will be setting yourself apart from other affiliates.
Have a matching affiliate program
Your affiliate program should match the contents of your newsletter or website. If your content is marketing based then the page should also promote marketing products.
Promote the in things
It is basic common sense, but is often missed. Sell people what they are looking for most, and in the case of the internet selling information based products works best.
Follow the results
Use tracking devices or packages that come with most affiliate programs to keep a tab on the links that are most active and those that are least. This will help your future planning, as far as affiliate programs are concerned.
Have your own website
By not using the exact same sales pages as other affiliates, you will stand apart from the rest. So get your website now.
Take part in forums and discussion boards
This helps you talk about your business and advertise it to various people and also importantly helps you understand things from a consumer’s point of view.
Over the past five years, large businesses have been experiencing a significant decrease in profit margins due to an overly zealous increase in marketing costs with 1st tier traffic providers, most notably Google. Add on a few Google slaps and an increase in competition and you have a perfect formula for chapter 11. But most recently, these large corporations are now seeking out alternative sources of traffic, with 2nd tier traffic being at the top of the list. Various Fortune 500 companies are now joining the small mom and pop businesses, and even bloggers, on popular 2nd traffic networks to reach massive amounts of visitors at a fraction of the cost.
Experts say “It makes sense… why pay more money for less, despite the better conversion rate. Businesses are now starting to realize that they will make more money with a 2% conversion rate on 5,000 visitors of 2nd tier traffic, which is 100 sales, versus a 5% conversion rate on 5,000 visitors through 1st tier traffic. The difference is with the cost of the traffic, $50 compared to $5,000 for the same thing”. This trend is only going to keep growing as the cost for Pay-Per-Click campaigns on Google and other search engines continue to rise. The increase in cost is a direct result of more and more competition and the expansion of Pay-Per-Click networks across mobile devices. We can currently deliver up to 250,000 targeted visitors through our 2nd tier traffic network which on average would cost around $250,000 through a Pay-Per-click network.
So what does all of this mean? Well, for starters it means that more businesses need to be aware of the benefits of 2nd tier traffic and start to leverage it as part of their online marketing strategy. We strive to deliver the best 2nd tier traffic available, at the most competitive rates, and our reputation proves it. Our clients continue to come back time and time again. If you’re not already putting 2nd tier traffic to use in your online business or blog then now is the time to act. We can only predict that as more and more businesses learn about 2nd tier traffic that many businesses will make the shift and we are ready!
Today, the internet is one of the most popular places for businesses to advertise in. Every website you visit, you will see that there will be advertising everywhere. This is called internet marketing.
If you have a business of your own and you want to effectively market your products or services, you will see that the internet will be one huge bulletin board that you can advertise in. Here, you will be able to virtually advertise anything and it is open for 24 hours a day and 7 days a week.
With hundreds of millions of people visiting the internet on a daily basis from all over the world, you can be sure that advertising here will definitely increase your sales.
One great website that you may want to concentrate your online advertising campaign on is Facebook. Today, this social networking website is now considered to be one of the largest social networking websites existing. Here, you will see that over 62 million people are now active members and are still continually increasing.
With figures like this, you know that it will provide you with a very big opportunity to increase your sales and your profit. In fact, it is so huge that large companies or corporations are now marketing on Facebook.
Basically, Facebook is a social networking website. Once you join, you will be able to find your friends who are also a member and add them to your list. This will create a small group of your friends and it will enable you to view their profiles and know more about them and vice versa. You can even send and receive messages as well as comments.
Also, you will be able to post on bulletins that your friends will be able read.
These are the things that you can do with Facebook. It is basically the fastest growing social networking websites today. Because of this, a lot of people have started marketing on Facebook. The great thing about Facebook marketing is that it provides a free and easy way to promote products and services. With the included tools in Facebook, you will be able to take advantage of it, such as the Stumble Upon and Digg buttons to promote your website or your products and services.
This is a great way to generate targeted traffic to your website and it will enable you to increase the potential in selling your products and services as well as increase the volume of sales.
Because Facebook is available for people from all over the world, your business will be able to reach out to more people if you advertise on Facebook.
In today’s ever competitive business world, you know that you need to use every tool available in order to get ahead of your competitors. So, the next time you are thinking about marketing your business online, you might want to try marketing in Facebook. Here, you will be able to reach out to more people and it is also easy to do so and the best thing about it is that it’s free.
With Facebook, you will definitely be able to efficiently market your business. Marketing in Facebook is free, easy, and fun.
These are the things that you need to remember whenever you want to try marketing online. Try joining Facebook and you will see the potential on letting it help your business grow.
As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic into your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.
Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic into your website. You need to make a lot of good articles to read that is related to the products or services that you are selling and you also need to join forums and the discussions in it. Also, you need to get your website to be attractive.
Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.
However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular websites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic in this website.
In Facebook, you will see that all kinds of people with different social backgrounds join. Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.
Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups here in Facebook.
Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.
Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.
Then, try joining groups with interests that is related to the products or services that you are selling.
Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.
Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing itself.
You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.
Many people online are looking for a simple and easy to use internet marketing “roadmap” that they can use to find and have success online. I personally think that internet marketing is easy – especially if you have the money needed to do a lot of paid advertising. And this is something that can benefit me because I’m thinking about starting my own marketing agency in Los Angeles, CA one day.
Why? Well, I can command higher fees since it’s so expensive out there – but I will be living like a miser… lol… that’s my southern roots right there. Anyway, internet marketing can be a simple and easy thing to do if you want to earn more money online. Generally speaking, the more targeted traffic you have, the more likely you are to get a lot of sales in your business.
Don’t get lost in the hype and hoopla that people will put on their website about how much money you can make online without a website, product, traffic, brain, or a heart. Stand firm in a strong marketing plan that you can put together that will help you to get the traffic and results that you are looking for.
And if you’re stuck about how to get lots of traffic to your website, you should know that the old time strategies still work till this day. Sure there are more tools in the box, but for the most part… internet marketing hasn’t changed. These days the rave online is all about social media marketing.
This is fine, but don’t base your entire operation on social media marketing. You can get a lot of traffic from these sites, but they won’t be targeted traffic that you are looking for. I remember when MySpace was the rave in previous years, but nowadays it seems like Facebook, Twitter, Pinterest, and Google+ are the more popular strategies to use.
Outside of social media however, good old paid advertising is still in. I love paid advertising because it’s quick, simple, easy, and very reliable – especially if you’re making a lot of money from your paid advertising efforts. I personally like pay per click advertising (PPC), blog advertising, forum advertising, high traffic website advertising, and also advertising on social networking sites (like Facebook).
There are a lot of ways that you can get traffic to your website. And one other form of traffic that you don’t want to neglect is free marketing. Some people say that free marketing is dead, it doesn’t work, and that it’s a waste of time. But I highly disagree. Free marketing is something that you can use in your business to lower your overall costs of advertising, and to get sales for 100% free.
Some of my favorite free marketing strategies are forums, articles, blogging, video marketing, blog commenting, and guest blogging. All of these are highly effective means of promoting your website and product online.
If you thought that free marketing doesn’t work, then you obviously haven’t taken the time out to use these strategies in your business. I get hundreds of targeted hits everyday to my website using free marketing – so I know for sure that it definitely works.
Traffic is easy, and once you learn how to get it, your life will be much easier. Make sure you know how to get it.
Good luck with your internet marketing efforts today.
Sure it may be pretty but it’s probably not effective.
Most businesspeople naturally understand that the only purpose of their website is to bring in new customers, clients, or accounts.
Unfortunately, they all seem to be listening to the wrong people when it comes to creating a website that actually does that.
You’re probably one of them, so please forgive me for speaking frankly.
It’s just a little disheartening to see so many fine businesses (including some of the top firms in Australia) missing out on the business-building power of the internet and sometimes even losing market share to their smaller, more nimble and web savvy competitors.
So, if you do believe that the main purpose of your website is to bring in new customers, clients, or accounts, read on and I’ll tell you in plain, easy-to-understand English exactly how to do it.
OK, first of all, you’re probably listening to a designer or advertising agency about your website. In fact, they’ve probably convinced you to let them oversee the entire design and building of the whole thing. That’s what I meant by listening to the wrong people.
Your designer/agency guys are great at helping you create and maintain the image you want. They may even be pretty good creating expensive TV and radio spots and glitzy magazine and newspaper ads. But what they’re best at is spending your money on media and hosting to promote your brand for which they reap huge, ongoing commissions and site management fees.
Sorry. I couldn’t help that.
Listen. Branding and image building are important-especially for big corporates like a bank, insurance company, or stock brokerage. They deal with people’s hard-earned money, so they’ve got to build and maintain an image that conveys trust and reliability.
However, an image, even a great one, without a compelling message is like an empty shell. Whereas it is important for a potential client to trust you it is even more to give them a compelling reason to do business with you.
And that’s one of the things your website must do for you.
In fact, your website really only has to do two things and two things only…
One is to create a steady flow of people coming to the site. I’m talking about an absolute flood, not the little trickle of traffic you’re probably getting now…
And the other is to present a message that in form and substance forces them to stop and realize that they absolutely need what you’re offering and they’re not getting it from any other company with whom they may be trading.
It’s only when your website does both of the above that it can finally become the powerful business weapon it should be. Of course, your investment in branding and image creation can be incorporated into this, but as a partner to the message, not superior to it.
Here’s why. Remember, there are two things your website has to do to make you a raging river of profits.
The first is to create laser targeted lead generation traffic.
Suppose I could deliver a steady flow of people into all your locations. I’m talking people by the busloads lining up to talk to you, your account reps, business development or sales people.
You’d be pretty happy, wouldn’t you?
But look a little closer. What if all these people had no money, no credit, and no prospects? What if they had no capacity to buy whatever it is you sell or to take advantage of whatever services you offer?
You wouldn’t be very happy then, would you?
Let’s modify our first requirement for our website just a bit. It’s got to create a steady flow of qualified people coming to the site. It has to perform a laser targeted lead generation function for you.
So you see, which people go to your website and how they get there makes a difference.
There are only four reasons people go to your website:
Obviously the first group is good quality lead generation traffic, but relatively speaking there just aren’t that many new prospects there.
The second group has tons of lead generation potential, but going back to my busloads analogy, what if I told them you were giving out free money to get them on the bus. They’re still not very qualified, are they?
But, if a third party gave them a true and accurate reason to visit your website, these people could be some of the most valuable lead generation traffic you’ll ever get.
This is why SOCIAL MEDIA can be such a powerful lead generation force for you.
Social media marketing is kind of a specialty within a specialty (and one of my favorites). Unfortunately, most people who claim to be social media marketing experts think they know a lot more about it than they really do. You know the kind of people I mean. So be careful if you go to hire one of them.
Obviously the third group above, are not the people you want, so let’s just forget about them right now.
This brings us to the fourth group-the people who used Google Search Engine or one of the other major engines.
These are the people who can make all the difference between a B2B Lead Generation laser targeted website that generates more business for you than if you cloned an army of your best sales rep, and one that sees less traffic than a ghost town.
Search engine marketing is the most powerful lead generation of all!
But alas, search engine marketing is another one of those specialties within a specialty that seems to attract a lot of incompetence. So you’ve also got to be very careful when hiring someone to do laser targeted lead generation research for you. Often someone (like myself), who specializes in social media marketing also specializes in search engine marketing. They’re closely related.
By the way, when it comes to both Social Media Marketing and search engine marketing, the big agencies say they’ve got experts on staff, but I haven’t seen much evidence of it.
This is serious results laser targeted lead generation oriented marketing, and it’s a far cry from the branding and image marketing arena those web designers or big agencies specialize in.
As I said at the beginning of this article, branding and image are important, but…
… search engines don’t see your branding and they don’t care about your image.
They only care about relevance. And only then it’s relevance that fits into their particular algorithm or formula.
That’s what search engine marketing is all about-creating your lead generation website in such a way that when someone searches for a specific key word or search term you’ve laser targeted, the search engine, whether it’s Google, Bing, or one of the others, notices and lists your website first.
So what makes Google, Bing, and the other search engines see your website first?
But not just any content. It’s got to be written content.
The search engines aren’t smart enough to evaluate pictures or videos, they can only read words.
So here’s the final piece of the puzzle.
You’ve got to write your website so that the content attracts the search engines as if it had bright red blinking lights, sirens, and a marching band to get the top listing.
That’s what generates that flood of laser targeted lead generation qualified traffic that you want.
But it also has to present that content in a way that furthers your brand and projects your image while presenting an attractive and compelling offer to turn visitors into customers, clients, and accounts.
We’ll talk more about the details in another post, but let’s recap where we are now.
Watch for my next installment on creating laser targeted lead generation websites that flood your business with new customers while your competitors cry about their lost market share.